Wine. Selected. Delivered. Enjoyed.

Imported Wines

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Samaroli Whisky & Rum

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Wine Theory

Born of thousands of kilometres travelled, millions of words read and hundreds of hands shaken, Wine Theory has been ten years in the making.

Wine Theory is a service differentiated from the norm through its founder’s experience: the first delivery offering in Australia that is not just advised by, but owned by a Master Sommelier, Sebastian Crowther. It means you’re drinking the exact same bottles opened at his own table for family and friends.

Wine Theory is a window into how Master Sommeliers think, choose and serve the thing they obsess over most: wine.

The Philosophy

My intention is not to be another online bottle shop. This is an opportunity for you to gain access to incredible wines I have come across on my travels. Throughout my career I have constantly read, drunk and travelled as much as possible to quench my thirst on this subject. For me it is not just about the liquid, although the end product is extremely important. It is also about the complete farming cycle, the history, places, lifestyle, passion, people and stories that are created every year.

Wine Theory will enable you to discover an extensive range of wines, many of which are not available in Australia. I also want to help you learn what I have learned, so will be sharing the history, geography, geology and stories of the people who make it their life’s work to create these incredible products for you.